7-Step Decision-Making Certification

MatchRight’s 7-Step Decision-Making Program addresses areas like:

• Is the timing right for you?
• Do I start a new business idea or purchase a franchise or existing business?
• What’s the best business environment for me? Retail, Office Setting, Outdoor, Home-Based, etc.
• What type of employees match my management experience?
• What top 3 industries align with my natural gifts and experience?
• What percentage of my total net worth will I invest in a business?
• Should I be the sole owner-operator or start a business with employees?
• Do I have a support system needed to succeed?
• What is my own marketing DNA? Am I more a hunter or gatherer?
• How do I transition from my employment into a new business without starting from behind?

Making the wrong business ownership decision is costly in terms of time and money, and difficult to recover from. This model offers a logical and structured method of decision-making to help ensure that your business endeavor succeeds, improves your overall lifestyle and provides personal fulfillment.

Step 1 Getting it Right the First Time

Matching yourself to the wrong business is the root cause of business failure. Committing to a decision-making plan provides valuable information that equips you to make smart choices that are not solely based on your emotions, circumstances and vulnerability. It helps prevent catastrophic financial mistakes before you begin a business and enables you to launch on a solid foundation.

Step 2 Passion vs. Profit

Through self-examination, MatchRight helps you discover your true passion – which includes your talent, interests and experiences. Then we begin to unite this passion with your well-intended profit motives of owning a successful business. Our goal is to match you with a vocation, which offers much deeper satisfaction than simply owning a business to get a paycheck.

Step 3 Why Be an Entrepreneur?

Becoming an entrepreneur is a risk for some and security for others. You need to assess why you want to be self-employed and how suited you are to being self-employed versus being an employee at a company. MatchRight helps you understand the opportunities and risks of having your own business in light of your character traits, motive and skill sets.  

Step 4 Business Format Choice

When you determine self-employment is the right career path for you, the next step is to understand the major differences between a new business idea, independent business, local existing business, franchise and franchise resale and how you match to the advantages and disadvantages of each business format. MatchRight takes you through this process and recommends the best opportunities for your success. 

Step 5 Working Capital Requirements

Working capital is the fuel necessary to drive the business engine, and as such, must be protected at all costs. Businesses often fail because of too little working capital. To foster success, MatchRight helps you understand how much working capital you’ll need, how to allow room for error, net worth match, business loan match and breakeven analysis before you launch your business.

Step 6 Management Capacity

Businesses live and die on leadership and management. Entrepreneurs must excel in managing marketing, sales, operations, customer service, employee development and financial functions of their business. You can choose to be an owner-operator providing the core technical skills of marketing, sales and service to your customers, or a manage-the-manager approach, hiring and supervising the employees who will be performing marketing, sales and service procedures for the business. MatchRight analyzes your personality, career experience, interests and unique technical skill sets to match you to your ideal management capacity for success.

Step 7 Marketing “Get It” Factor

MatchRight’s marketing “get it” factor is knowing and understanding your proven and tested personal marketing and sales DNA, and then matching this DNA to the unique and specific marketing and sales requirements of a particular business. This dramatically increases the success and profit probability of your business.

Final Matching Report

Upon completion of the MatchRight 7-Step Decision-Making Program, you’ll receive your Final Matching Report with detailed, custom insights for each step. We’ll review the report with you so you’re ready to move forward. Here is just a sample of the summary page. 

Getting Started

This program is conducted one-on-one over Zoom for maximum convenience, flexibility and cost-effectiveness. We’ll take you through each step at your convenience over a period of 2 to 4 weeks. Scheduling is flexible.

Each step is approximately 45 minutes, and explores a different topic, such as management, marketing, passion vs. profit and more.

Every video session runs about 1.5 to 2.5 hours and covers 2 to 3 steps. At the end of each session, you’ll receive a questionnaire to do a personal assessment about what was discussed.

Immediately following the 3 sessions, we’ll review all of your self-assessments and create a final matching report. We’ll discuss this final report and potential next steps at a final 30-minute session.

Schedule your free Introductory Call to learn more.